![]() ![]() Presidents Bush and Clinton, and Hill and Warren, figured that out, one of the many things they have in common. ![]() People are adjusting their lifestyles for many reasons, chief among them their insatiable hunger for community, connection, and a higher purpose in life. Anxious witnesses to terrorism, technological revolutions, and globalization, Americans are making seismic changes in the ways they live, work, and play - and those choices ultimately determine how they vote, what they buy, and how they spend their Sunday mornings. Whether your product is a candidate, a hamburger, or the word of God, the challenge is the same: How do you connect with a fast-changing public and get them to buy what you're selling?īut this book is not just about America's successful leaders. history just two decades after starting his southern California ministry with no money, no church, no members, and no home.Įach case makes you wonder: How did that happen? The answers are in this book, which goes behind the scenes of political campaigns, corporate boardrooms, and church services to reveal how these and other leaders succeed in an era of intense transition. Rick Warren preached to 21,000 worshipers each week, inspired countless megachurch copycats, and wrote the best-selling hardcover in U.S. Lloyd Hill helped build Applebee's International into the world's largest casual dining chain despite his lack of experience in the restaurant business, middling reviews of the chain's food, and the challenges of running a "neighborhood grill and bar" in 1,700 neighborhoods. George Walker Bush won reelection in 2004 even though a majority of Americans questioned his rationale for invading Iraq, fretted about the economy, felt the nation was headed in the wrong direction and favored Democrat John Kerry on education, health care, jobs, Social Security, and most other policies. William Jefferson Clinton breezed to reelection in 1996 just two years after his presidency hit the rocks with his health care reforms a bust, his relevancy in doubt, and voters so leery of his leadership that they gave Republicans control of Congress for the first time in forty years. It is not the strongest of the species that survive, nor the most intelligent, but rather the one most responsive to change. American social philosopher ERIC HOFFER In times of change, learners inherit the Earth, while the learned find themselves beautifully equipped to deal with a world that no longer exists. After all, President Bush has seen his popularity in polls plummet since the 2004 election. That fundamentally is what successful campaigns are all about."īut those gut-level connections aren't permanent. And how they connect with a candidate at that gut value, whether it's a value of compassion, tolerance, strength. ![]() "They make their decisions in their gut or heart first. "It's the idea that voters ultimately don't make the decisions in their head first," says fellow author Matthew Dowd, who advised President Bush in his last two political campaigns. "I think first and foremost, looking for a candidate who they can relate to and shares their values and also is a candidate who has a vision for the future and that can deal with the problems in their lives and make their lives better," co-author Douglas Sosnik, who worked for President Clinton, tells Linda Wertheimer. ![]() In a new book, Applebee's America, former presidential political strategists say successful candidates must make a "gut values" connection with voters. Political parties and campaigns are increasingly turning to corporate tactics to win over voters. They're driven by demographics and market research - doing whatever it takes to identify and reach potential customers. ![]()
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